AI Insights · Timothy · July 2025
Top Sandbox Games on iOS in New Zealand: Q2 2025
Explore the performance of top sandbox games on iOS in New Zealand during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the sandbox gaming genre continues to captivate iOS users in New Zealand. Here’s a look at the performance of the top five sandbox-like games, based on data from Sensor Tower.
Minecraft: Dream it, Build it! from Mojang saw its weekly revenue peak at around $16K in mid-April, before gradually declining to approximately $8K by the end of June. Weekly downloads remained relatively stable, starting at 372 and closing the quarter at 396. Active users decreased from 5.9K to 5.3K over the quarter, with a noticeable dip in May.
One State RP: Role Play Online, developed by CHILLBASE LTD, experienced fluctuations in revenue, ranging from $3.8K to $1.9K. The game’s downloads surged in late May, reaching 327, and active users increased from 538 to 706 by the quarter's end.
Roblox maintained a steady revenue stream, peaking at $2.1K in mid-April. Downloads showed a strong upward trend, climbing from 2.7K to 5.6K by the end of June. Active users also rose significantly, starting at 87.1K and reaching 132.3K.
IMVU: Fun 3D Avatar Chat Game had a notable revenue peak in early June at $1.4K. Downloads increased steadily throughout the quarter, starting at 73 and ending at 287. Active users grew from 500 to 843, with a noticeable increase in June.
ZEPETO: Avatar, Connect & Live saw its revenue fluctuate, with a peak of $2.3K in mid-May. Downloads remained fairly consistent, starting at 144 and ending at 137. Active users hovered around 1K throughout the quarter.
For more detailed insights and analysis, visit Sensor Tower.
